When people design websites they think that pop-ups are good for grabbing the visitor’s attention, but that is only the case when you are not trying to sell them something. If you want to design a successful site where you keep your visitors there, avoid using pop-ups. Apply the advice from this article to show you how you can get around using pop-ups in your web design.
Create an easily scannable website. Usability tests have determined that the majority of online visitors aren’t going to read all content but instead scan for something interesting. That’s why it is smart to break your information into smaller, more easily comprehended chunks. You should put the important stuff on top. This can help you make sure your visitors have a better experience since they can easily find what they’re looking for.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
As stated in the beginning of this article, pop-ups can be really distracting to your web site visitors and it something you do not want put on your web pages. If you know the correct way to put in ads without being distracting, then you will have a successful site. Apply the information from this article so you can have website that will not annoy your customers.